Social media used to be an afterthought for artists. It was a way to get some extra promotion and connect with fans, but it has evolved into an integral part of any artist's brand. Whether constantly connecting to fans, sharing original content that showcases personality, or using it sparingly to maintain mystique, social media strategy a necessary thing to consider for any artist trying to build a career.

That said, there's no right or wrong. To be successful you don't need to be tweeting every day, doing wild shit on Instagram, or going all out with short films for Facebook. There are different ways to approach it, and today we're taking a look at some artists who have figured out what works for them.